project duration: 3 Months | 2025
UX & UI Designer – User interviews, UX concept & information architecture, visual design, user flows, prototyping
Component Libraries
Lo-High Fidelity Designs
User Interviews
Figma
FigJam
Asana
The Cashflow Conference is the largest finance conference in Germany. Leading investors from the real estate, stock, crypto, and business sectors gather here for two exciting days full of knowledge and networking.
The Cashflow Conference App (CFC app) is a mobile solution that enhances the conference experience for attendees before, during, and after the event. Through user research, interviews, and on-site testing, the app was developed to solve real communication and usability problems at CFC 2024–2025. The result is a more personal, structured, and stress-free event experience based on clarity, speed, and user orientation.
The research was a combination of surveys and direct conversations with visitors during the Cashflow Conferences 2024 and 2025. The goal was to understand how visitors experienced the event and what situations caused frustration or confusion.
We spoke with visitors at various points in time—during check-in, between presentations, and after the event—to get an honest picture of their experience. The mix of quantitative insights (survey results) and qualitative feedback (personal conversations) helped us identify the most important areas for improvement.
Keine Echtzeit-Updates bei Programmänderungen oder Verzögerungen.
Das Ticket-Erlebnis war umständlich und fand auf einer externen Plattform statt.
Keine Möglichkeit zur Personalisierung (z. B. Lieblingssprecher oder Sessions speichern).
Wichtige Vorträge oder Ankündigungen wurden verpasst, da keine Benachrichtigungen gesendet wurden.
Push-Benachrichtigungen in Echtzeit: Sofortige Updates bei Änderungen, Verzögerungen oder wichtigen Ankündigungen.
Ticketverwaltung in der App: Tickets können direkt in der App gekauft, gespeichert und upgegradet werden.
Einfache Navigation: Klarer Zugriff auf Zeitplan, Sprecher und Programmhöhepunkte.
Favoriten & Personalisierung: Lieblingssprecher, Sessions oder Catering-Optionen speichern.
Through qualitative interviews during the 2024 and 2025 conferences, we were able to identify the following main problems for visitors (aged 28–60):
Updates or delays in the program were not communicated in real time.
Tickets were sold and managed through an external platform, which made the process less smooth.
No possibility for personalization (e.g., saving favorite speakers or sessions).
Important presentations or announcements were missed because no notifications were sent.
The app focuses on real-time information, ease of use, and a stronger connection between visitors and the conference.
Real-time push notifications: Instant updates on changes, delays, or important announcements.
Ticket management in the app: Tickets can be purchased, saved, and upgraded directly in the app.
Easy navigation: Clear access to schedule, speakers, and program highlights.
Favorites & personalization: Save favorite speakers, sessions, or catering options.
75 %
More efficient communication
60 %
Faster access to information
80 %
Fewer missed announcements
46 %
Greater engagement
The CFC app is more than just a digital tool—it forms the basis for a new, user-centered conference ecosystem. By connecting visitors and organizers in real time, reducing stress, and providing a clearly structured digital user journey, the app enhances the overall quality of the Cashflow Conference experience.
This project demonstrates how thoughtful UX and communication design can transform a live event into an intuitive, memorable, and scalable experience. The insights gained from this project will guide the further development of the app and future optimizations based on user feedback.
